Researching Ancillary Tasks - Websites

Researching Ancillary Tasks - Websites

In order to decide which ancillary tasks to do, we decided to research examples of them for 3 artists within the indie genre. We decided to focus on 3 artists specifically: Lana Del Rey, The Killers, and Coldplay. We chose these artists as they are well established within the genre whilst having different styles of music, meaning that their products will be both professional and varied.

   Lana Del Rey

Lana Del Rey's website is very 'bright' compared to The Killers and Coldplay's. It uses the colours, red, blue (dark blue for texts and baby blue for the background) and white. It also features Lana Del Rey wearing a pink hat which could suggest the gender role categorisation of boys wearing blue and girls wearing pink. The fonts on her website are big and bold and also squared around the edges. Lana Del Rey has 'ENTER SITE' in red writing.

   The Killers

The Killers website is very dark and blue (could suggest the gender categorisation) The band are on the website again looking quite relaxed and chilled. The Killers have 'NEWS' and other things highlighted in bright blue. The Killers have images of who they are in order to actually show the artist/band.

   Coldplay

Coldplay's website is both dark and bright because of the rainbow coloured fonts and imagery. Coldplay don't have their faces on their website, we can see their band logo. Coldplay also have their tour dates in big bright boxes.  

In all of these screenshots of Indie websites we can see a common theme of promotion; both Lana Del Rey and The Killers have images of who they are in order to actually show the artist/band. Even though Coldplay don't have their faces we can see their band logo. Each band is surrounded by imagery that represents them and they believe suits them best for their style. Another thing we can see they all have is a way of searching into further information about them and what's on e.g. 'iTunes', 'News', 'Gift Shop'. Vibrant colours are used through out the websites perhaps in a way to draw attention but it's usually to highlight something that they want you to look into. Lana Del Rey has 'ENTER SITE' in red writing. Coldplay have tour dates in big bright boxes. The Killers have 'NEWS' and other things highlighted in bright blue. Overall, we can see that the central/main image is of the band/artist/logo as a way of recognition; we now know what they look like, what style they participate in and how they want to be represented.