Choosing our Genre
At the beginning of the course, we thought that we would choose the indie-pop genre. We chose this genre because we all have very different tastes in music and we decided that we didn't mind indie-pop. Also none of us knew much about the genre, meaning that it would be easier to analyse the videos as we could see the conventions more clearly than in a genre we were used to.
However, after some discussion we have decided to change our genre slightly and go down the route of 'indie'. This is mainly because the indie genre is much wider than the genre of indie-pop, which is quite specific. By choosing indie, we have much more variety when looking at videos, and therefore have more options when making our final video. Fiske argued that genre is convenient for both the audience (to help them understand the video within its context) and the producers (to successfully target an audience), so it is therefore important that we know what our genre is so we can tailor our video towards our audience. Therefore, we have decided to change to the indie genre as it allows for more creative freedom.
However, after some discussion we have decided to change our genre slightly and go down the route of 'indie'. This is mainly because the indie genre is much wider than the genre of indie-pop, which is quite specific. By choosing indie, we have much more variety when looking at videos, and therefore have more options when making our final video. Fiske argued that genre is convenient for both the audience (to help them understand the video within its context) and the producers (to successfully target an audience), so it is therefore important that we know what our genre is so we can tailor our video towards our audience. Therefore, we have decided to change to the indie genre as it allows for more creative freedom.
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