Evaluation - Audience Feedback
What have you learned from your audience feedback?
The audience hold great power over media and therefore producers (in this case, us) have to consider the audience's response to ensure their product is received well and they gain higher profit. We therefore made sure to consider the audience when creating - for example, some initial feedback on our digipak designs suggested that the colours were too saturated. We were able to resolve this to fit better with the audience's expectations by reducing the saturation so that they're not too bright and will appeal more to our audience. By doing this, we considered the way the audience would react to our products to ensure that they would want to buy it.
When creating our product, we had to ensure that it was suitable for our target audience, who may be critical of our product. Therefore we took in to consideration of what people would want to watch and how they could engage with what we create (as seen in our earlier posts here, here and here).
As our music video has been uploaded to Youtube, we can gather some feedback by seeing the number of people who view our video and who likes and dislikes it. Having posted our music video on YouTube we we able to see how many views it got. Additionally, we got 7 'likes' (thumbs up) which is good for us, as the producers, to see because we know that our music video was enjoyed and liked. Some of the comments we have received can be seen below.
We also used questionnaires to gather further feedback. Through these questionnaires, we were able to get diverse and well rounded feedback from different kinds of people. For example, we initially started of by giving the questionnaire to our family members. Anica comes from a Bangladeshi Ethnic background and we found it interesting to see how her parents reacted versus her siblings. Her parents felt a bit confused by seeing girls holding hands in our music video, likely due to the fact that when they were our age, being gay was stigmatised and perceived negatively. Additionally, religion could play a factor in them not enjoying the music video as they don't believe in gay couples. However, when Anica showed her younger siblings, they were more accepting of it as in contemporary society it isn't as stigmatised.
Furthermore, by having audience feedback we were able to understanding people's thoughts and feelings to specific elements of our digipak and advert designs. Below are some of the questions we asked and some of the answers we were given.
The audience hold great power over media and therefore producers (in this case, us) have to consider the audience's response to ensure their product is received well and they gain higher profit. We therefore made sure to consider the audience when creating - for example, some initial feedback on our digipak designs suggested that the colours were too saturated. We were able to resolve this to fit better with the audience's expectations by reducing the saturation so that they're not too bright and will appeal more to our audience. By doing this, we considered the way the audience would react to our products to ensure that they would want to buy it.
When creating our product, we had to ensure that it was suitable for our target audience, who may be critical of our product. Therefore we took in to consideration of what people would want to watch and how they could engage with what we create (as seen in our earlier posts here, here and here).
As our music video has been uploaded to Youtube, we can gather some feedback by seeing the number of people who view our video and who likes and dislikes it. Having posted our music video on YouTube we we able to see how many views it got. Additionally, we got 7 'likes' (thumbs up) which is good for us, as the producers, to see because we know that our music video was enjoyed and liked. Some of the comments we have received can be seen below.
We also used questionnaires to gather further feedback. Through these questionnaires, we were able to get diverse and well rounded feedback from different kinds of people. For example, we initially started of by giving the questionnaire to our family members. Anica comes from a Bangladeshi Ethnic background and we found it interesting to see how her parents reacted versus her siblings. Her parents felt a bit confused by seeing girls holding hands in our music video, likely due to the fact that when they were our age, being gay was stigmatised and perceived negatively. Additionally, religion could play a factor in them not enjoying the music video as they don't believe in gay couples. However, when Anica showed her younger siblings, they were more accepting of it as in contemporary society it isn't as stigmatised.
Furthermore, by having audience feedback we were able to understanding people's thoughts and feelings to specific elements of our digipak and advert designs. Below are some of the questions we asked and some of the answers we were given.
From this, we have found that our products, in general, were well appreciated by our audience. The likes and comments we received on our music video suggests that, in general, people enjoyed the video. However, from Anica's conversations with her parents we can also see that some people find it strange and unusual, showing that our video might be challenging to some people. Our ancillary products were also enjoyed by the audience, with those we asked saying that the colours, font, images and style work well, although they were not fully to everyone's tastes.
This is our initial magazine advert, and it is quite plain. We were very influenced by Arctic Monkeys magazine advert. Having researched into real indie media texts the magazine adverts weren't very 'decorative'. It usually consists of a few colours and 'plain' font. Having researched into this we realised that indie magazine adverts are very minimal, therefore we conformed to this. Our magazine advert consists of a black plain background, with 'rearrange' and 'Biffy Clyro' in white plain font. Additionally, we put the album cover on the advert so that our audience know what it looks like.
Having received audience feedback, we found that the audience felt like the background is very plain. Therefore, we decided to incorporate light grey 'veins' running across the background to add depth and visual interest, which also relates to the veins on the digipak. Also we added a QR code and website on the bottom of the magazine advert to allow our audience to explore our social media platform. Additionally, many magazine adverts contains some sort of social media to allow their audience to explore into them, therefore, we decided to do this. We also added copyright information Arc Diath Records. This is a way for the audience to know a bit about us.
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