Making The Digipak & Advert
Once we had finalized our digipak and advert design, we started to make them. Since we liked the idea of using illustrations we decided to draw them, starting with the digipak since the advert was based on that. We found computers hard to draw on so decided to draw it on paper and the digitalize and edit it.
I started by drawing the design from the sketches in pencil, so that if it went wrong it would be easy to correct. I then went over the sketches in biro as it is a good medium to create different textures and shapes with, plus creates the illustration effect well.
After this, Sam scanned the pictures and added colour to the original drawings. At first our drawings were much brighter, but our audience said that this didn't work so we made them less saturated. Below are the finished designs.
For the advert, we decided we wanted to have it strongly resemble our digipak, as that is the thing we are selling and would allow the consumer to immediately recognise the digipak if they saw it in the shop. Therefore, we decided to base our advert around the digipak. At first we did this by putting a picture of the digipak on the side and having the rest of the advert black with important information (e.g. dates, title) in white font. However, we decided that this looked quite basic and unprofessional, so we decided to make it look more interesting by adding the veins from the image in grey in the background of the advert. We also changed the layout, placing the digipak in the center and the writing above and below. As well as this, we also added some interactivity by putting a website, QR code (which actually works) and a copyright label at the bottom, making the product look more real and professional.
After this, Sam scanned the pictures and added colour to the original drawings. At first our drawings were much brighter, but our audience said that this didn't work so we made them less saturated. Below are the finished designs.
For the advert, we decided we wanted to have it strongly resemble our digipak, as that is the thing we are selling and would allow the consumer to immediately recognise the digipak if they saw it in the shop. Therefore, we decided to base our advert around the digipak. At first we did this by putting a picture of the digipak on the side and having the rest of the advert black with important information (e.g. dates, title) in white font. However, we decided that this looked quite basic and unprofessional, so we decided to make it look more interesting by adding the veins from the image in grey in the background of the advert. We also changed the layout, placing the digipak in the center and the writing above and below. As well as this, we also added some interactivity by putting a website, QR code (which actually works) and a copyright label at the bottom, making the product look more real and professional.
No comments:
Post a Comment